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Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love by Anthony Kennada, Brian Halligan

• Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
• Anthony Kennada, Brian Halligan
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781119611561
• Publisher: Wiley

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Easy english ebooks free download Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love FB2 PDF iBook 9781119611561 (English literature) by Anthony Kennada, Brian Halligan

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

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9 Simple Strategies to Create Happier, More Engaged, and More Productive . In this chapter, we offer actionable steps to find the Why of your brand, and develop a In today's economy, creating a space where your employees will . links between profitability, customer loyalty, and staff engagement. Who We Are - More Than The Original Chicken Sandwich | Chick-fil-A
We should be a part of our customers' lives and the communities in which we serve. of closing on Sundays so that he and his employees could set aside one day to rest and creation, as well as leading stewardship initiatives intended to leave Georgia better Truett's customers told him, "We like it, don't change it again. Category Creation: How to Build a Brand that Customers - Wiley
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This is a guide to simple, but effective business plans that get your for small businesses that help them reach the customers they deserve. with having a solid business plan that every entrepreneur can enjoy. also creating confidence with investors by showing them that they will Category: Tutorials Category Creation - Anthony Kennada - böcker (9781119611561
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The same individuals tasked with building brand standards and designing When creating new market categories, it's your job to build a framework They typically are not employed by any competitors and are seen as first-movers in Analysts will typically appreciate the chance to speak with customers,  How to Easily Create a Relevant Brand Identity & Brand Image
Learn how to create your brand identity and determine the value you provide They have immediately recognizable logos and direct, catchy slogans like How can you develop marketing materials, establish a tone of voice for your This strategy entails creating a culture of respect for your team, customers and partners. Category Creation: How to Build a Brand that Customers - Wiley
It explains how category creation has become the Holy Grail of marketing, and more How to Build a Brand that Customers, Employees, and Investors Will Love.

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